Our Story

Get to know us

We’re a group of developers who have a vision, and a passion, to develop great software.


Automating workflows was a passion we had around making modern automation available and easily accessible. Crafting workflows should be as easy as composing boxes on a canvas - without having to worry about standing up infrastructure or worrying about virtual machine based bots.


In 2018 we created the first version of the workflow automation tool and made it open source. It stemmed from work we were doing with continuous integration and felt that it could be applied broader than just building and testing code.


In 2022 we launched Flowabl, a cloud based version of the open source product. We learnt a lot, particularly that we needed to craft a great user experience - we went back to the development board and embraced the learnings to improve.


In 2024 we launched Backstop. Our next evolution in the experience and a focus on increasing everyones productivity with simplicity and joy.

Our Values

The committment we make to ourselves and you.

We 🖤 Open Source

Contribute back to the broader community with everything we do. We believe that everyone should benefit, not just us.

Better Together

We trust each other to get the job done and believe that what we will achieve together will be better than what we could do alone.

Communicate

Open, transparent, and honest communication will allow us to best respect and support each other.

Respectfully Challenge

By listening to each other and bringing diverse opinions, we can Respectfully challenge each other to make better decisions.

No Heroes, No A******s

We are all in this together.